Take a Note or Two for Better Brand Identity
As a small business owner running a boutique that sells handmade candles and essential oils, I’ve always believed that the smallest details can make the biggest impact. One of those details is typography. A few months ago, I was preparing new labels for my candle jars and realized that my current font wasn’t quite right—it felt too generic, not expressive enough to reflect the warmth and care behind each product.
I needed something more personal, more intentional. That’s when I discovered Take a Note or Two, a handwritten notebook font with lowercase s only. At first glance, it looked simple, but there was something about its soft, flowing lines that made me pause. It reminded me of scribbled notes in a journal, the kind of handwriting you’d see on a sticky note left by a friend. It had character, personality, and a touch of nostalgia that felt just right for my brand.
Why Typography Matters for Small Businesses
Typography isn’t just about making text look good—it’s about creating a visual language that speaks to your audience. When I first started using Take a Note or Two on my candle labels, I noticed how it transformed the way customers perceived my products. The font added a sense of authenticity and warmth that matched the natural ingredients in my candles. It helped tell a story without words.
Using the right typeface can also help your brand feel more consistent and professional. Whether you’re designing packaging, social media graphics, or thank-you cards, having a cohesive font style across all materials makes your brand more recognizable. With Take a Note or Two, I could maintain that same handwritten feel from one piece of content to another, reinforcing my brand identity every time a customer saw it.
How I Use Take a Note or Two in My Business
My main use for Take a Note or Two has been on product labels and packaging. I print out the font as a printable template and use it to create custom tags for my candles, which are then attached to the jars. The font works beautifully on small surfaces, and its lowercase design keeps the focus on the message rather than the lettering itself.
It’s also been useful for social media graphics. I use it to add decorative accents to Instagram posts, like adding a handwritten tag to a product photo or a short caption. It adds a personal touch that feels genuine and relatable. I’ve even used it on my website banners and email signatures to keep everything visually aligned.
One thing I love about Take a Note or Two is its versatility. While it’s designed for handwritten notes, it can work well in different contexts. For example, I paired it with a clean sans serif font for my logo, which helps balance the handcrafted feel with a modern, professional look. This font pairing allows me to maintain a strong brand presence while still keeping things approachable and friendly.
Readability and Practical Tips
When choosing a font like Take a Note or Two, it’s important to consider readability, especially if you’re using it on small labels or mobile screens. I’ve found that the font works best when used sparingly—on titles, headings, or decorative elements rather than long blocks of text. It’s perfect for short phrases, like “Handmade with Love” or “Natural Ingredients,” where the visual appeal is just as important as the message.
If you’re planning to use this font on printed materials, be sure to check the file formats and licensing options. Make sure you have access to the necessary styles, weights, and alternates before printing anything. Also, consider how the font will look at different sizes—especially on small product tags or social media thumbnails. Sometimes, what looks great on a computer screen might not translate well to print or digital displays.
Designing with Confidence
Working with Take a Note or Two has given me more confidence in my design choices. I no longer feel like I’m just throwing together random fonts—I now have a clear vision for how my brand should look and feel. It’s helped me create a more memorable experience for my customers, and I’ve seen a noticeable increase in engagement since I updated my visuals.
For other small businesses looking to upgrade their brand visuals, I recommend taking a similar approach. Start by identifying the personality and tone you want to convey through your typography. Then, choose a font that aligns with that vision. Whether it’s a playful script, a clean sans serif, or something like Take a Note or Two, the right typeface can make all the difference in how your brand is perceived.
Remember, typography is a powerful tool. It can help you build trust, create consistency, and connect with your audience in meaningful ways. So next time you’re working on a new design project, take a moment to think about how the font you choose can shape your brand’s identity. You might just find that a simple change can lead to big results.
